After the publication of its income in the fourth quarter of the fourth quarter earnings of 596.7 million pounds, the company has taken the new strategy, chief executive Gavin Peterson, from news Reuters.
The Financial Times report of the United Kingdom's largest telecommunications company has been named as part of the project's Project Novitor. There are also six thousand new engineers to be appointed for this project.
After publishing this news on Thursday morning, BT's share price fell more than six percent.
Patterson said, "Giving a diversified customer experience, focusing on transforming the model of integrated networks and our management models will lead our strategy to a sustainable development."
Patterson has invested hundreds of millions of dollars in the acquisition of football match rights to attract customers to paid TV service. In 2016, BT has spent $ 1250 million to buy EE, the UK's largest mobile phone provider.