Curiosity to know more about our environment is the foremost trait of human kind. In the case of those, who are engaged in doing business have the foremost need & sense for that. Nowadays due to rapid changes in the markets & rapid increase in the needs & wants of the consumer has triggered to speed the research for new opportunities, ways, threats, and also to forecast future happenings in the business world.
Businesses who continuously conduct research, no matter formally or informally, are the successful ones, just like some university gradualists that those who filter out the current job market trends develop the relevant skills they observe are going to pay them off while those who do not are always complaining of UNEMPLOYMENT...
Quoting down the fourth industrial revolution, I can say that research has accelerated out the pace of knowledge & facilitation for the human being to the extent that,even, due to continuous research now scientists are going to endorse the capabilities of a lizard found in amazon, which can re-generate its limbs, brain, skin, eyes & spinal cord hundreds of times after being damaged. This is supper amazing RIGHT!
Therefore, I believe that for any sort of business, research plays the role of a nerve that is you know exactly where to put your powers to achieve the fullest, conclusively not only for business but in every domain which exists till now......