Great news in the Blockchain world today. Carrefour, the retail giant has revealed that they registered a substantial sales boost following their recent implementation of Blockchain technology.
For those not familiar with the story, Carrefour launched a food tracking system on the blockchain back in March. The idea behind that is to provide transparency, and to give the information and power back to the customers as in where their food comes from.
This traceability, ensures that the consumers can track down not only the origins of where the food was produced, processed or distributed.. But also the dates they were produced.
As we all know, it is not uncommon for big chains to change the dates on certain food items, or even hide where it came from (Monsanto anyone?).
In addition to that, the blockchain offers another layer of insurance against food producers piggybacking on trendy words. Anywhere from affirming their eggs are free range or using the word “Organic” all too loosely.
What ramifications could this have on Big Agra and the likes? That remains to be seen, but one thing is sure is that this initiative could open the door to small farmers who are actually producing quality food.
The scale is important as well as Carrefour operates in dozens of countries across four continents, and while this project has launched in Europe first, one could expect to see the same thing taking place in some of their other stores abroad.
And lastly, the blockchain revolutions goes on!
