Seventy Tips for a Fantastic Business Blog:
An Introduction
“The first thing you need to decide when you build your blog is what you want to accomplish with it, and what it can do if successful.” – Ron Dawson, daredreamermag.com
Whatever role you play in the wide world of business marketing – from small business owner to advertising department intern – chances are you’re aware of the concept of writing and maintaining a business blog. The internet is littered with blogs written by all types of people; the stay-at- home mom looking to share her daily experiences, the film student blogging his way through his documentary-making assignments, the business CEO seeking a way to connect with his clients. Blogging is a trend that is seemingly here to stay, and that can benefit your business in many ways when executed correctly.
Why start a business blog? The short answer to this question is that a well- written, interesting blog can be a simple, easy platform with which you can connect with your clients and share information with the public. Studies show that businesses who maintain blogs typically experience a bump in sales and bring in new customers who otherwise would not have heard about the company!
A blog gives your company a voice! Through blog posts, you can talk freely with your customers about new products, services you offer, trends in your industry and other information pertinent to the community, readership and customer base that you serve. Additionally, a well-written blog allows you the opportunity to be viewed as an expert your field, generates traffic to your business website, and provides you with an opportunity to build a sense of connection and community with your customers.
When it comes to efficient, easy ways to share information with your customers, a blog is, hands down, the best way to maintain an active conversation with existing and potential clients alike! Your company’s blog is by far your most powerful way to share your voice and online presence with readers – making you a source of written content and information they trust and depend upon for needs related to your specific industry.
The key to producing great content for your readers is to provide well- planned, thorough posts covering a wide variety of content types. Consider options such as how-to articles, industry-specific news reports, stories of customers’ specific experiences with your product or services, and opinion pieces that encourage commentary from your customers. In chapter three, we will delve further into types of blog content, and tips for producing stellar blog posts that are sure to grab the attention of your readers and customers!
When considering whether or not to start a company blog, businesses often wonder who will read the material they produce, and how it will benefit their sales. In addition to reaching out to their current customer base, businesses typically find that readers from across the world are viewing their content, and are in turn visiting their website and even ordering their products! The bottom line is, producing quality blog posts that are specific to your industry and appropriately dense in keyword-targeted content is a fast, consistent way to bring new readers to your blog, and to turn those readers into repeat customers.
Through the remaining chapters of this ebook, we will cover tips and tricks that will help you develop a thorough understanding of blog hosting, content writing, site-promoting and search engine optimization, leaving you ready to start publishing a dynamic, attention-getting business blog. These tested, tried and true methods of blogging have helped businesses achieve their blog development goals for years, and are now available to you through the pages of this ebook!
As you move through the tips in this ebook, take time to make notes and write down thoughts that are specific to your blogging goals. Taking notes as you read is a great way to make the information shared here work for you, leaving you with a list of strategies and ideas tailored just for you and your business blog when you are through!