Your title or headline is what is going to bring you the traffic. It is what is going to make the Googlers click when they find you after searching. The headline, however, is often a bit of an afterthought as we rush into to bring our content idea to life.
We do lots of keyword research for the article itself which is great but if you want to maximize your search traffic then you need to apply your same keyword strategy to your blog titles as well. This is how you write killer blog titles that convert to traffic.
Everyone wants to be on page 1 of Google ideally in position 1. But at the end of the day, any page one result can outperform the number 1 ranked post if it has a real killer headline that is better than it’s competition.
But for this to happen you really do need to focus on writing killer blog titles.