The digital content marketing ecosystem has taken on a new dimension since the turn of the millennium. Improved internet services and the massive growth of mobile technology has revolutionized how digital content is distributed across the globe.
The effect of social media has given rise to a new segment of participants that are playing key roles in content distribution and marketing, known as influencers. In this post, we will be considering how influencers are maximizing opportunities in content marketing.
What Is The Role Of An Influencer?
Across the internet, influencers are defined based on the specific online communities that they belong to and operate in. Most of these communities are based on social media. Facebook, Twitter, Instagram, Telegram, Youtube and many more are outlets that influencers operate.
To become an influencer, an individual is expected to boast some significant level of knowledge and expertise in the field of operation and control a large number of followers. These groups of individuals usually specialize on specific topics and make regular posts that attract and keep their followers.
Influencers become authorities in their fields of specialization and take up vantage positions for entry into that field to help products and services in maximizing the opportunities in marketing.
How Big Is The Influencer Market?
The influencer market is gaining more and more traction as the years go by. This may be as a result of the improvements made by the social platforms upon which majority of these influencers operate. For instance, video streaming and embedding on most social media platforms is making it easier for influencers to communicate with their audience.
Facebook in previous times had an association limit of 5,000 friends. Over the years, the platform introduced the “followers” tab, where even though users reach their limit of friendships, others can connect with them as followers. Telegram also introduced the “Super Group” to enable a much larger community on their platform. All of these developments are contributing to how influencers are maximizing opportunities in content marketing.
These adjustments are having an impact in the overall influencer market, as the influencers who now have the opportunity to attract a larger number of followers now have higher bargaining power. As a result, the overall influencer market is forecasted to be worth up to $10 billion by 2020.
Why Are Influencers So Important?
Influencers have a direct relationship with the market. They are most often seen as role models and their messages are considered authentic in most cases. This puts them on a pedestal that makes them achieve, with minimal effort, what traditional marketing systems cannot achieve even with huge budgets and a lot more effort.
Influencers identify with their communities and stand as role models or even idols in some cases. We have seen cases where entertainment celebrities and sports icons have been used to market crypto products. Even when they know little or nothing about an event, the idol worship by followers creates a sentimental attachment that works for the industry.
For products and services that seek the services of influencers, they do so for a number of reasons, some of which may include:
- Relatively lower budget compared to mainstream advertisement
- Direct marketing and closer contact with the audience
- More visibility with the right audience
- Targeted marketing, as the messages are passed across to the relevant audience
- Exploration of a trending system of marketing, being in tune with the season
Making the Influencer Market More Attractive
Precision marketing has been realized to be a very effective way to communicate products to consumers. This idea is even more viable in the entertainment and digital content marketing ecosystem. Finding the right audience for a product is key, at the same time, having the right tools and providing an incentivized system can be a game changer when it comes to content marketing and distribution.
Blockchain-based digital content distribution platform, Blue Baikal is introducing a new model of content distribution and marketing protocol that will redefine how influencers are maximizing opportunities in content marketing.
The Blue Baikal ecosystem consists of an entire network of content creators, influencers and consumers who interact transparently to ensure an unbiased service delivery process. The platform specifically provides certain features that will enable influencers to maximize the opportunities in content marketing, such as:
- Providing educational programs on how to become a successful influencer
- Provide resources assisting influencers in creating high quality reviews and contents
- Select high quality reviews and contents produced by influencers and promote them
- Operate a special Blue Baikal BBC Token rewards program based on influencer’s contribution
These steps are there to make it easy for influencers to follow through with their tasks as key agents towards content marketing and distribution.
Unlike regular scenarios where influencers go out of their way to lobby for contracts as a result of increasing competition in the market, the Blue Baikal platform provides an environment for ready-made jobs.
Since one of the major targets of the platform is to open up the entertainment industry by removing the existing barriers that have hindered a lot of participants, it implies that more jobs will definitely flood the influencer market, creating unending opportunities in content marketing.
How An Innovative Platform Is Changing The Influencer Game
Everything is changing in the content creation and distribution industry. The roles that social media play in today’s content marketing industry have been explained above. With over 80% of United States citizens active on social media, and 70% of those posting on social media after consuming digital content, the adaptation of this industry model by Blue Baikal presents unimaginable opportunities for influencers who form the bridge between content creators and consumers.
Social media is a trend that keeps improving its internal structure and relevance to business operations in today’s world. Most of what may have been perceived as a playground a few years ago is becoming the backbone of communication in a lot of ways.
The massively growing smartphone industry has made a lot of contribution to this model of communication as the majority of people can now easily access these platforms through mobile technology. Difficulty level in content sharing has been drastically reduced, especially with most digital content being presented in streaming and sharable formats.
This is the trend upon which Blue Baikal is riding to provide an even more practical system that makes it easy for everyone involved to participate effectively and earn befitting rewards. This makes it much easier for a strategic positioning and improved implementation as to how influencers are maximizing opportunities in content marketing.
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