The global entertainment industry is highly polarized, and small players are finding it difficult to survive. This polarization has given rise to a lopsided marketplace where only the big players are guaranteed some level of success.
Content creators are always faced with the challenge of getting their works out to the right audience. This involves a number of processes that are characterized by different levels of production and distribution. Considering the current state of the industry, the funds involved in such processes is usually on the high side.
Normally, one would assume that a content creator would easily find investors even at different levels to support the realization of their projects. This is not the case nowadays, considering the level of risk involved.
Apart from established artists, or those who go through renowned publishers, labels and distributors, so many works of good quality never get to see the light of day due to insufficient funds to push them through.
Is Blockchain Applicable in Entertainment
By using blockchain technology, Blue Baikal has created a system to enable the realization of goals in the entertainment industry, considering the problems identified above. Unlike the traditional systems that function by seeking out every participating group in the ecosystem like consumers, producers and distributors, Blue Baikal brings all of them to a singular network.
This system introduces a level playing ground for all participants by eliminating the lopsidedness that has been mentioned above. Instead of the existing system that makes it difficult for individuals and small content industries to receive systemised financial support from large firms, a distributed system is introduced which permits funding from various sources across the globe at the same time.
Such an investment platform that supports crowdfunding is helping everyone to find their voice, not matter the category to which they belong. Even consumers who have previously been considered as revenue targets now have the opportunity to benefit through their participation.
Who Benefits From Blue Baikal?
This platform goes all the way to solve the problems faced by indie content creators who can now easily find expression through a robust ecosystem. This ecosystem consists of the content creator who benefits from reduced commission payments, direct content introduction to influencers, and direct sales to consumers, no intermediaries.
Other participants include the influencers who are rewarded for content creation, evaluation and marketing and the consumers who do not only acquire value directly from the creator, but are also rewarded for the curation work that they do.
In other words, there is a revolution in the entertainment industry where processes are becoming more accessible through blockchain technology. These processes are powered by the activities of the participants within the blockchain network as everyone derives value directly for the work that they do.
※ Our project introduction : https://www.bluebaikal.io
※ Our alpha version (Steem Based) : https://www.bluebaikal.com/