BNI
Greetings (Name of BNI chapter),
David Ogilvy quoting John Wanamaker said,
"Half the money I spend on advertising is wasted; the trouble is I don't know which half."
You can cut the waste from your advertising by making your advertising accountable to you.
Can the results of your advertising be quantified or measured ?
Results from the (Your directory) have been known to be measurable.
Land-line and mobile calls can be tracked.
Website links & e-mail clicks can be counted.
Video views & ad views can be measured.
What you can can count or measure, you can make accountable to you.
The (Your directory) deliver
on average over USD 12 in revenue and
USD 4 in profit
for every USD
invested in (Your directory) advertising.
I'm (Your name), (Title), from (Your directory)
in print,
on the net,
on your mobile and now
on your iPhone.
I am looking for referrals from restaurants & hotels.
Specifically, I need a referral to (Name,) (Title, ) (Company.)
(Your name) from (Your company)
Advertising that is accountable to you.
A BNI 60 seconds tutorial.
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