As someone starting up a business I find these tips very useful. Unfortunately, still nowadays there are many businesses who rely on their hard work and tend to forget that there are other important things such as growing your own brand. The competition is high and there are too many great professionals so you have to differentiate yourself as otherwise you won't get paid as you said.
Good article! Thank you for sharing!
RE: Five things I learned about building a brand from Tom Peters - the brand you