I have worked with this amazing digital development team in Austin TX for a few years now. They are truly wonderful. They are thoughtful, insightful and have always protected the best interests of their client's. Honestly, a real model for a modern creative shop.
I was in Austin three weeks ago to do a quarterly audit of the strategies and systems we have created together to achieve their business development goals. As I was enjoying my meetings with their department heads I noticed an amazing pattern.
There was more business on the table but it was being disguised as left over raw ingredients. Meaning simply, that through the implementation of a programmatic systematization of their creative process they had developed a few really cool methodologies to how they approach their workload. This has allowed them to grow in both scope and efficiency thereby creating an boost in amazing creative flow.
Most notably was their basic naming and branding services. Somehow in all their growth they created this robust system by which they can come up with really great names, marks and identities for clients in a way that is easily 35% more effective thereby lowering their rate thereby attracting more business.
So the suggestion was simple. Lets spin out a new department that specializes in this exact things...
Three weeks later www.namingquest.com was born. I could not be happier for them and know there is massive success ahead. Please check them out and see what magic they can do for you and your business.