Photo by Brands&People on Unsplash
Having clear guidelines really is very important! This is not only important in branding but also applies to everything in life.
You'll be shocked at how many brands don't consider a brand guideline to be important or maybe they find it expensive to spend on or don't know that such a thing exists.
Photo by Rohit Farmer on Unsplash
This is one of the main reasons a lot of brands struggle with delivering a consistent message.
Brands can become ambiguous with their message when their team all have different thoughts of the brand. Whether you’re presenting to a web designer, a content creator, a copywriter, an advertising company, etc. having a complete/ thorough brand guide that outlines your purpose, mission, voice, statements, values, audience, design & personality is important because it gets EVERYONE on the same page.
It also helps to ensure that you hire the right staff & train employees to understand and embody the brand you’re looking to build and it gives your business partners a sharp insight on exactly how your brand should be used.
Now that you know that brand guidelines are MORE than just a color palette or a logo design!
Here's what brand guidelines do! They...
1. Outline Core Values
(What do these mean to You and How do they reflect your
brand)
2. Outline your WHY'S
(Why do you exist and Why should people care)
3. Gives insights about Target Audience
(What are their challenges & desires and How can I attract &
support them)
4. Provide clear visual guidelines
5. Display Brand Statements
(Internal and external)
Is your brand also struggling?
Do you have trouble delivering a consistent message?
Can't seem to figure your identity out!
Then a great guide is likely what your brand needs.
Let me help you build your Brand Guide