Think big, like google, microsoft, apple and any other big cooperation that there is or ever will be. There didn't just swoop up to being what they are today by starting, they grow with an identity that added value to people lives hence the constant need to have or be on them.
It's not just great adding meaning to people lives and being anonymous no more. We have transcend that phase of our evolution. Big companies are trying to know their customers like never before. This is that the customers would forever be returning and loyal clients. Though we are moving through a decentralized system, the need to have an identity had never being this necessary. Privacy is no longer an issue as governments have secret surveillance on its citizens so why hide yourselves. selfies are ruling the day on social media, the need to flaunt anything new is becoming a necessity.
What do your brand offers? that's the most important philosophy one should think before tagging themselves to one. it would be like a taboo of what you are trying to say about yourself. Display for others to discern their importance not just to yourself but to them too.
On steemit, we blog away our interests and let our audience be the judge of it. Our brands have to be an engine of Value Addition else we would lose not the attention of our followers but the support the platform needs to grow. That is why we try to have an of element of being genuine with every post we have to offer.
Research before you post, try to give referencing to your sources. As the adage goes, Give to Ceaser what is Ceaser's
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