At the higher level, digital marketing means advertising delivered through a digital channel like search engines, websites, social media, email and mobile apps. Although this period involves a wide range of marketing activities, which are not universally agreed on all, we will look at the most common type below.
1_Email Marketing
Email has been for more than two decades, and it is not going anytime anywhere. So far the fastest and most direct way to reach customers with important information. The reason is simple: Consumers are very much connected to their email. Just ask yourself how many times have you checked your email in the last hours ___See what we mean?
But great marketers know that not just an email has to be done. Successful email campaigns should be engaging, relevant, informative and entertaining. To be successful, your marketing email should meet these five key features:
Strategic
Trustworthy
Conversational
Stay in sync across all channels
Relevant
2_Mobile Marketing
Since mobile devices become an integral part of our lives, it is important that marketers understand ways to communicate effectively on this unique and extremely private channel. The mobile device is placed in our pocket, sits next to our beds, and continuously checks are carried out throughout the day. This marketing on mobile is incredibly important but very subtle
For in-app marketing with SMS and MMS, there are many ways to market on mobile devices, so it is important to search properly for your particular business. Beyond the mechanism to distribute your message, you need to think about coordinating your marketing on digital channels and make sure that mobile is a part of that mix.
3_Social Media Marketing
People are not just watching cat videos and these days they are not posting selfies on social media. Many people rely on social networks to get to know, research and educate themselves about a brand before joining with that organization. For the marketers, this is not enough to post on your Facebook and Twitter accounts. You should also knit social elements in every aspect of your marketing and have the opportunity to share more peer-co-workers. The more your audience wants to connect with your content, the more likely it is that they would like to share it. This ultimately leads them to become a customer, and as an extra bonus, they hope that customers also influence their friends to be formed.
48% All internet users are on Facebook..
4_Search Engines
Search engine optimization (SEO) is a process of optimizing access to your website's content, technical arrangements, so that your page appears at the top of a search engine result for a specific set of keyword results. Finally, the goal is to attract visitors to your website when they search for products, services or information related to your business.
SEO can be seen as a set of best practices for good digital marketing, it is a well-built and easy-to-use website, valuable and attractive content, and links to your site for other websites and individuals. Or apply the need to recommend mentioning it in social media posts.
5_Automation Marketing
Automation marketing is an integrated platform that connects all your digital marketing together. Without it, your campaign will look like an incomplete puzzle with an important missing piece. Marketing automation software styling and automating the marketing functions and workflow. Most importantly, it measures the results of your digital campaigns and ROI, which helps you increase revenue
When used effectively, marketing automation will help you gain the very much needed insights, in which programs are working and which are not. This will give you the necessary metrics to talk confidently about the effect of digital marketing on the bottom line.