If not you are leaving a lot of money on the table! ⛔
Facebook Messenger Marketing has become more than a new feature. It has become a whole new distribution and communication channel between your business and you clients and potential clients. Here's an interesting survey on how customers perceive brand interaction.
Many people have asked, is this the new e-mail marketing? It might be or it might not be. I ask you, is Instagram the new Facebook? No, it's not but you are missing out a lot of exposure and great potential clients if you don't use both of them. I don't say to completely abandon your e-mail marketing strategy. I just say you should at least consider Messenger Marketing.
Messenger Marketing is a powerful tool. Well, it's incredible powerful if you leverage it right. Would you like to have a 90% open rate on your newsletter campaigns? I bet you would! And I am here to tell you that is perfectly possible through Messenger Marketing. Research done by big marketing companies show an average open rate of 80-90% on Messenger compared with 15-20% on email. More, click through rates on messenger average between 25-35 % compared to 1-3 % for email.
*Are these results going to stay the same forever?
No, they are not because given enough time ...
But, right now you have a big opportunity to leverage this new tool to grow your business.
10 Reasons Why You Should Consider It For Your Business
1️⃣️ I stress this again - get 80 - 90% open rate and around 30% click-through rate on your messages. If you are that skeptic about this, here, take another eight big reasons why!
2️⃣️ There are 1.3 BILLION people using Facebook Messenger every month! Yes, BILLION with the B! As you can see below the use of messaging apps has taken over the social networking apps.
3️⃣️ You can create a real connection between your brand and your customers or potential leads.
4️⃣️ You can know who your subscribers are, their gender, how old they are, where they are from, where they work and where they went to school. Good luck getting that through email.
5️⃣️ People read and reply instantly on Facebook Messenger and they are used to engage not only read.
6️⃣ We already know that Facebook is the most powerful platform for retargeting your potential clients or clients. Think of how much easier it would be to retarget 100% of those subscribers on Facebook.
7️⃣️ It's a lot easier to build your subscriber database and you can do it faster!
8️⃣️ It takes a lot less time to create your Messenger funnels than to create your e-mail funnels.
9️⃣️ You position yourself in your subscribers' messenger inbox surrounded by their close friends. I consider that is a awesome association to make.
🔟 More, Facebook is already testing the payments through messenger feature. Think of how easy it will become to sell your products, book consultations, and see tickets to your events through messenger. Better start building that subscriber list right now!
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Thank you for staying with me until this point!
About the author
I am Alin and it's a pleasure to meet you dear reader!
I create valuable posts about business, entrepreneurship, digital marketing, and personal growth!
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