How to Crush Making Content for Instagram and LinkedIn | Meeting in Los Angeles, 2018

Micro fucking content written know your audiences you got your prospectus TV shows killing it the thing on the entrepreneur OTT yeah more important what's the what's the two hundred thousand let me see a real I mean it's super fun for me to look at this because it's so like the model yeah like it feels so first and foremost you're not putting up enough content like like yeah I don't know it's I don't like first and foremost this is one day ago the next piece is four days ago in three days without posting like I'm posting for actually I'm a little down and I'm upset about and we're like truck like we're like like eight step for the last 45 days I've gone away from my four times a day five times a day to two or three a day you're posting once every three days in that example I think you aren't posting it up let me tell you something that's super important that we've come to realize the micro contents more important in the macro content you're producing are you producing a blog right don't put the vlog on the pedestal put the pieces of content from the daily vlog on the pedestal it's a reverse right 100% the five or six magic moments all you know right now we're like in this really realizing it's sage so we're having a lot of fun because we keep looking at each other because every time we have a moment which used to be a good scene from the blog we know is going to be a separate video I mean I had a I had a video from me and yg the rapper that got million views on on Instagram that like the blog got 29 thousand views for the whole episode so so if you want I G I mean it's a couple things couple of things to talk about first I think everyone's getting sucked into IG period meaning it's so cool it's showed the platform but like look not everybody's gonna over index on IG like IG is you know for example I would like to see you put out four pieces of content a day on LinkedIn you will impact your business way more if you do that for what I'm seeing first and foremost it's a volume game number two I think you um I think you are mailing in the copy too much so I think one of the miss in the market right now is people are mailing and copy because it's also visual you'd be blown away how much I believe real good cop I mean like be you heart I like that actually because sometimes it's good to just be like but you're kind of doing that in the content this is where you can really pontificate like I think one of the reasons why IG does so well is I you know maybe people can tell because I have no grammar skills like I write my copy and as you can see like I kind of go at my best I go there I go there I like write shit I think it matters what's that would make sense content more contact it's not enough volume first is like you know you're like how do I shoot more deer it'd be nice if you shot 88 times a day not for let's start there comma okay now you're talking about strategy should I go to fucking tree you know volume volume volume collaboration collaboration collaboration the way to grow an IG is get to other people to co-sign you make content that brings people value other people you've got access right I would have a strategy on the team of athletes or business people that have big followings figure out how to get in front of that I know it is but but I would argue that I'm not so sold that IG is the best because the reality is like not and I mean this like there's a level of like clincher in IG that is going to feel forced if you go too hard at it I'm not lucky like I don't know what else to say I got lucky that I grew up in Edison New Jersey that I went to an all black college like I I got lucky that there was some hidden cool in me that feels authentic now that this is here I'll be really honest if I was your business bar me like fuck that podcast IG excuse me podcasting LinkedIn podcast LinkedIn the other question is what do you want to happen I actually want global awareness and admiration and fame admiration so I geez super important to me you know I want to sign athlete like it's really good that all these 5-star recruits all follow me now that by the time we get our bait you know when I was talking about patience because I know right now I have every 18 year old that's a five-star recruit who's going to come out in 24 36 months and we'll be ready for that you know so but what the fuck are you doing right so like if you're and like you know there's your noble goal and then there's your financial goal and everything has to map to that right I'm by the way a lot of my friends and I actually believe in this a lot if your financial goal enables you to use your noble goal to be just writing checks to charity then go over I'm thrilled being a businessman I don't bring awareness to my nonprofit I do that quietly um I think the best thing I can do the world is fucking rewire everybody's head that's what I'm doing well I'm like I'm attacking depression and like I'm doing real shit without it being so obvious it's getting more obvious unfortunately which which I'm not kidding makes it harder to do anyway volume is number one to many of you without knowing or in the bigger piece of content business not in the micro business d-roc used to want to make movies win Academy Awards now he's more excited about making one Instagram chopped up video I could see I know him I know him if he makes a video that gets 17 million views on Instagram in the next four months he's gonna be on a high for a month about it because the most we've ever gone there too I think right so written word written words yeah man you got you're gonna have to go through your own process of creative ego to practicality of the world we now live in you you're gonna be by the way you're gonna be forced into figuring it out because it's gonna be bad game yeah that's the part you were forced into it now you've learned to love it what race is still like the longest I think you should be in the mid copy transcribing that interview with the vibe I don't know yes yes yes yes yes that's the one and I get it and it's still honestly that's the number one question people should be asking for the number one question people should be asking me is what is why and what is working for me because that's that's it film everything and make 81 pieces of content from it in a day and don't do a fucking vlog I would literally not do a blog over the article on LinkedIn I mean go answer questions on Quora with your content yeah there's so much you've been doing you should put this video up as much as I should because then you can leverage me you couldn't run it against garyvee fans on Facebook yes but you don't either protect this you mean the fans themselves they're protective because if you try to do it just to get them to be on you they'll fucking kill you because I made them so authentic but if you actually try to bring value and if you go in humility and be like just like all of you I love you you're always very you're very smart so it's gonna be easy for you be like I also view Gary as a mentor that comes with humility they'll fucking love you if you're like trying to come in there like a lot of other people and trying to take their money cuz I'm giving free fucking okay so you know what I mean that's why

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