Search Engine Optimization is also referred to as SEO, which means maximizing your websites content and general information to make sure that your website or web property can easily be found on search engines, like Google, Yahoo and Bing. Individuals will search by entering certain keyword phrases or conversational questions that match the products or services you offer. So, it’s important that you can be found.
Google rates pages in regards to relevant content, page rank and trust, page authority, search term competitiveness and the available content on the web, as indexed and archived by its Googlebot scans. Typically, pages with higher web page rankings have superior web traffic flow, lots of social interactions and several authority backlinks providing link juice to the overall website domain. Your search terms, the level of competition for those terms and how well the competition’s web properties are optimized will determine how much of a challenge your SEO initiatives will be for gaining that page one ranking.