If you are with Search Engine Optimization, you would have probably heard of the name RankBrain flying around the internet. No doubt, Google has made it their 3rd most important ranking factor which is a reason why you should be aware of it in your SEO field.
Such announcement catches the attention of serious player in the SEO field as it could give site builders the advantage to score better results in the search engine.
The reason why Google has included RankBrain into its ranking factor was that it could monitor user’s behavior and their interest in a particular subject. Such behavior often relates to the quality of the content provided by a website.
If the quality of content is good, users will spend more time on that particular page as compared to others. By doing so, it encourages more website owners to provide better content instead of having advertisement banners covering most of the pages.
So how does Google determine your website score using RankBrain? There are 2 factors that it would consider.
Click Through Rate (CTR)
Analysing your website’s CTR is imperative. As the number of users clicking on your site increases, you will have a better chance of ranking better in Google.
There is no secret that social media plays an important role in driving more traffic to your website. The easiest and fastest way is to pay social media platforms to boost your post visibility to a particular audience that might be your potential customers.
However, doing so does not guarantee you are reaching real people as there are many accounts out there made for the sake of increasing traffic counts. Thus, there is a limit in the value of your traffic that you are paying, and if you are utilizing Pay Per Click scheme, the odds are that you may scalp through your campaign before you even hit your achieve your target.
Balancing between Organic Search and Paid traffic
With that being said, Search Engine Optimizations are focusing a lot on organic searches instead of paid ads. Money can buy you traffic, but it cannot buy you quality traffics. There is no shortcut to building a sustainable website. Your audience will grow in time proportionally with the amount of content you create and improve.
Dwell Time/ Bounce rate
Speaking of building contents, people are becoming hasty as more information available in their hands. The average page loading time has to be less than 5 seconds, or you risk losing your audience. Even if you manage to get your audience to wait for your website to load patiently, the odds are they will close it the moment they find it annoying.
Bounce rate has often been related to bad contents. There is some instance that a title may mislead its audience with a different set of content. Such tactics are often called clickbait (Which is thoroughly discouraged in the online world). As it is discouraged by Google (they even have an extension to stop clickbait), bounce rate has become a ranking factor. Even Facebook is against clickbait to provide a more reliable environment in its platform.
Reducing Bounce Rate to achieve a better ranking score
There are a few twitches that you could do to reduce the bounce rate of your website.
- Providing exceptionally good content.
- Remove pop-up ads.
- Proper placement of ads on your site.
- An adequate length of content.
Do note that while having a good score in RankBrain gives merit to your website but does not automatically put you into number 1 spot. There are other factors that you need to consider to have a good page rank.
Overall, it may seem like there is a lot to work on to rank higher in Google platform, but by doing so, you are indirectly enhancing your audience’s user experience on your site. Perhaps it is a bold move by Google as we will see better quality contents throughout the net over the time.
Posted from my blog with SteemPress : https://techiebunch.com/seo/google-rankbrain-important/