We live in a very competitive world (survival of the fittest), You need to be uniquely valuable. If you think that you're incredibly valuable, note that there are millions of people who possesses the same value as you are. What makes you different? "UNIQUENESS".
Your uniqueness makes your business or skill stand out in a crowd.
Endeavor to give as much value as you can. You will succeed only if your customers succeed in fulfilling their objectives with your product or skill.
Your customers aren't dumb. They are also smart as you are.
They are as price conscious as you are.
They keep trying different products and finally settle only with the best one, just as you do.
The only products that attract them are the ones which give bewildering esteem. An esteem not just at the cost that they pay you, but in addition for the time they spend in utilizing your product.
Did you make any compromises in your product just to make the job easier for you? Do you say something in the product description that the product doesn't actually do? If you answered 'yes', then it's time to change your business strategy. Once you cheat your loyal customers, they are never going to return back to you.
Think yourself as a customer. Would you buy your own product? Do you think that your product is the best product out there? If you answered 'no', stop right now and think what you are really doing. Stop wasting your time, but more importantly stop wasting your customer's time.
How can you become incredibly valuable?
To become even a little valuable, first learn to give insanely great value to your customers. Do this and you will start becoming valuable in your customers eyes.
Once you start giving value to your customers, they will start giving you value in return by buying your products and recommending it to others. You will win and your customers will win.
The very key requirement to provide this incredible value is excellence. Excellence in the way you think, excellence in the way you work, and excellence in the way you deliver.
Try not to become a man of success, but rather try to become a man of value.
-Albert Einstein.
But always remember, it all starts first by being incredibly valuable.
