Not all successful business people are entrepreneurs, but entrepreneurs are everywhere (Ries, 2011). Entrepreneurs are from all walks of life, devoting themselves to building businesses, making money, and creating new products and services. Some of the entrepreneurs succeed, and some fail. The journey of starting up a business is not easy and simple because startups are built with a lot of uncertainty. In the media industry, a media startup is also a dynamic process full of risks and challenges.
The rapid development of technology is changing the way people obtain information. Before the emergence of the Internet, people mainly gained more information by watching TV and listening to radio. But now, people can get information as much as they want from various platforms. The age of podcasts has also changed, from the era of communal listening to listening on a personal device. With the new trend, Alex Blumberg was going to start a podcast business in 2014. From the analysis of his entrepreneurial journey and lessons learned from Blumberg’s podcast business, it is easy to see how tough entrepreneurs are struggling with their businesses, from one small idea to making something huge.