If asked about e-commerce business, maybe most of us will only reply that e-commerce business is online buying and selling business.
But more than that actually e-commerce business can be divided into several different types based on how the services provided by the ecommerce. As well as some big ecommerce company names Toko Bagus, Kaskus FJB, until Lazada has a form of e-commerce business different from each other.
For steemians who are active in the field of ecommerce or may want to know more about this online business field, it will be very useful for steemians to listen to my writing;
Classifieds.
The first form of business is classifieds or a list of classified ads. This form of business is the simplest form of existing e-commerce business. That's because this form of business has a characteristic where e-commerce service providers are not directly involved in the buying and selling process that occurs. In the form of this business, the e-commerce company only becomes a medium that brings together the sellers and buyers in one place.
The characteristics of a business classifieds or classified ads list is that the e-commerce service provider is not involved in or directly facilitating the ongoing online sale and purchase transactions. The second feature is in utilizing the e-commerce services, anyone who wants to sell goods that are free to do it anytime and anywhere online. Another feature of this form is the e-commerce side benefited from the premium advertisements installed on the website.
E-commerce service providers in Indonesia that use this business form are Berniaga, Toko Bagus and OLX. Until now OLX became the oldest e-commerce company network in Indonesia and still exist until this moment. In addition to these three e-commerce, Kaskus FJB (buying and selling forum) basically also embrace this form of business because during the transaction process Kaskus itself does not provide a requirement for sellers or buyers using any transaction services they provide. In the payment system too, the activists Kaskus FJB many who use COD or cash on delivery method. In general, this type of e-commerce is more likely to be used by sellers who want to sell used or limited quantities.
Marketplace C2C (Customer to Customer)
What distinguishes between this form of business with the form of classifieds is in addition to offering a place as a promotional media merchandise, the e-commerce also provides payment methods of online transactions made. It is also a key feature of the C2C Marketplace e-commerce business form. Generally, e-commerce will provide Escrow service or third party account.
The function of the Escrow is as a bridge between the seller, the buyer and the e-commerce party. If a purchase agreement has occurred, the buyer must transfer the funds to the escrow. Only after the funds are confirmed into escrow, the seller can send the goods to the buyers. And once the buyer confirm the arrival of the goods, then the escrow will give his money to the seller. In addition to more secure, by using escrow services if a sudden trouble with the goods, funds will be immediately returned to the buyer. On the Kaskus FJB site (buying and selling forum), escrow services better known as Rekber or joint account.
E-commerce companies that adopt this form of business, among others, Tokopedia and Lamido. The company will benefit from the premium advertising system and also the commission of escrow services. For those of you sellers who have goods with a number of quite a lot, can try to be a seller of the form of e-commerce business on this one.
Shopping Mall
Forms business e-commerce Shopping Mall, all processes and services more or less the same as the form of C2C Marketplace business that distinguishes between keduannya is the existing seller in the e-commerce. Parties who can enter to become sellers in e-commerce are just big brands that have a name in the local or international market.
To enter even need a verification process that is not easy. In terms of profit, the ecommerce can attract commissions from sellers who big brands. With so earnings can be greater. Until now, in Indonesia this new business form applied by one e-commerce that is Blibli.
B2C online store (Business to Consumer)
Basically this form of business is more focused on the sale of goods or products owned by e-commerce company itself. So that all profits from the sale of pure products are owned by e-commerce companies and not shared with other parties.
This type of business is one of the most developed forms in Indonesia, but in the development of this business form is also not easy. In addition to the huge capital required, the availability of supply of goods and sales systems should all be handled by the e-commerce itself.
Some e-commerce companies that apply this form of business, among others, Lazada, Bhineka, and Berry Benka. But like Lazada also each has a system like C2C Marketplace that can accept independent sellers who have enough goods and guaranteed availability.
Social Media Shop
The last form of e-commerce business is social media shop. This form can be said to emerge as social media developments are increasingly uphill. The potential of social media is now used directly by e-commerce companies by building a business based on the social media.
Currently social media that became the main land of this form of business development is still dominated by Facebook, but with the social media trend that has been happening lately has also opened up new competitors such as Instagram and Twitter.
E-commerce in Indonesia that provides this form of business is Onigi. The advantage of this form is in terms of utilization of the number of consumers derived from the social media and also the ease of making it.
With more familiar form of ecommerce business, can be an additional information, especially for those of you who intend to become an online seller. Choosing the right type of ecommerce will help the business you run grow more rapidly and ultimately bring in greater profits of course.
