As a lifelong climber, I am very happy to find this post about business & climbing!

Take that time to analyze the figures and data and see if growth is the way to go/ It sounds like it from first glance, but hearing that you are so busy that the crowds cannot climb, and actually clearing a profit are two different items.

I'm in the Dallas area and the gyms here always seem to be busy.....and I believe they are profitable. I know they hire climbers and college kids to keep the payroll costs down, they have branched into Yoga and training as well as competitions.

I look forward to more of your posts.

Try checking out "Crushing It" by GaryVee - he has some really great branding insights for social media marketing that might help you get real creative and engage with your climbing community in new ways that might help open doors you cannot see yet on this possible new expansion.