In a story that is no surprise at all, likely customers have started to abandon Chipotle. Sentiment for the fast food chain fell to all time lows based on two incidents that occurred that last several weeks. The norovirus outbreak coupled with the rodent problem at the Dallas, Texas store has turned customers away from the brand. While the stock is not at an all time low yet, it has dropped in recent weeks.
As someone who used to eat frequently at Chipotle, I have stayed away recently due to the incidents that are occurring. The thing scaring me is the norovirus outbreak along with the issues it had a couple years back. There seems to be recurring problems that needs to be fixed immediately.
No news will be good news for Chipotle for me. The more I see them in the news, the less I want to frequent their establishment. Get it together Chipotle!