If you’re a guy in North America, you’ve probably heard of Dollar Shave Club. Hell, if you’re anyone who is alive and breathing, you probably know what DSC is. Their awesome video ads and laser-targeted copy made them an overnight viral sensation – and now they’re known from NY to LA.
Here’s the incredible thing: this isn’t a fluke at all, and anyone can achieve this level of success with the right marketing strategy and the right product. That means that you’re in the same boat, and all you need to do is find the right product, and know the right tricks.
It’s worth looking at what DCS did to try and swipe some of their success, so that’s what we are doing here. First off, the videos were an amazing example of storytelling that connects with a consumer, establishing a powerful emotional connection. Just go watch a video now – that is the benchmark here.
Note how the high quality production comes with a great story that reels you in. That’s no secret – it’s the powerful juice that made DCS an overnight sensation. They knew who their audience was, and they built up to that.
Of course, the real winner here for many was the price. High quality everything with rock bottom prices is always going to be winning introductory offer, and this is what really sealed the deal for millions. Add in the fact that the content was so well produced that it was easy to share and, well….
These guys are geniuses. Take a look at your products and ask how you can DCS them into something amazing, and then do that. This isn’t rocket science, but it can make you a rich person.