Live video is scary. If you fluff a line, people notice. Things can and will go wrong – and we’ve all seen the blooper reels on TV that prove it. But if you can cast your doubt aside and do them, there’s no doubting that live video is an incredibly powerful format.
Put simply, people love videos, and sites like Facebook and YouTube have quickly cottoned onto the fact that the only thing which performs better than a regular video is a live video where people can interact with the presenter.
That’s where you come in if you want to grow your brand and get to know your audience better. The good news is that you don’t have to be a suave newscaster to make this work. In fact, it’s quite the opposite: you can be yourself and people will appreciate it as it is more genuine.
One of the best ways to be awesome in a live video is just shared personal stories. People love stories, and surprisingly enough they also sell. It’s also a way to build a real relationship built on trust with people.
You can double down on this with behind the scenes content, Q&A, and live giveaways, too. These are all things that people love, and there in the moment appeal make them almost compelling to people, growing your audience and your brand for just a little extra work.
Live videos are a different beast to regular videos, but they’re a great weapon to have. One other thing you’ll love is that editing won’t really be required. It’s live! People aren’t expecting the full glossy production. So, if you hate video editing but want to break into video… this is definitely for you!