Juggling too many pages and apps to keep up with your messages? Tired of switching between a whole bunch and wasting precious seconds as you do so? Then it’s time to look at what Facebook is calling its ‘universal inbox’, a cool new feature that amalgamates three of its hottest properties: FB, Messenger, and Instagram.
The news comes as some reveal that they have purchased multiple smartphones in an effort to maximize productivity instead of constantly switching between the apps to manage their presence – an eye-opening trend that suggests that mobile productivity still has a long way to go before it reaches that of the humble desktop.
However, it’s clear that this is a step in the right direction, offering a lot of convenience while streamlining communications through the inbox, whether it’s simple comments, in-depth reviews, or direct messages.
Another nature feature is being able to quickly see a user’s public profile. On a platform such as FB, where 5bn messages are sent a month, this is a huge step forward in terms of productivity and organization for online business.
This isn’t the most exciting tech advance of the year – but for hundreds of thousands of marketers, it’s a great step forward, making it one of the most useful advances of the year. If you’re using all three platforms, it’s strongly recommended to give it a try today!