If you’re a content marketer, you’ve probably played with Google Trends before. If not, then you are totally missing out on one of the hottest and easiest ways to generate fresh new ideas for articles, video content and more for your blog – not to mention a whole host of other marketing opportunities.
Trends is one of those parts of the Google ecosystem that can get forgotten – but do so at your peril. What makes this such a great tool is that it is the perfect companion to your next brainstorming session. In fact, it’s a sly keyword tool that taps into what’s hot right now – and that’s invaluable.
You can just open this up to see what’s hot right now, and if there’s anything that’s good for your industry, then you have a fresh new content idea, ready to put in the oven. Sometimes, it really is that simple.
It’s also valuable, as there’s one thing that people are looking for online every day, and that’s information. Information on the latest industry news, on the latest products, the latest guides… and if you can find out what’s hot right now and get it out before everyone else, then you’ll get a lot of views.
Even if there isn’t anything that’s directly related to your industry, you can get a little creative and take the trending news and give it a little spin: for example, if there’s a major sporting event going on, or an explosive scandal has broken out, people want to read about it – and you can inject yourself into this conversation easily.