Niches are great, and there’s a lot of money to be made in the ones that everyone knows about – but what if you find yourself in uncharted waters, a niche that’s brand new, or complicated? A niche that you feel has the potential to grow, and one that you want to be the first to conquer?
A niche that for now, feels like a lot of toil and struggle for very low reward. Now, standard advice here would be to change niches to something that offers more, but let’s say that this is, for whatever reason, not an option for you.
The first thing to do is to ensure that your website is optimized in terms of SEO. If you’re lucky enough to be one of the first in a niche, this is a relatively easy foundation to lay. Ensure that search engines can crawl it, that you have quality content, and that all your tracking and plugins are running correctly.
You also need to get your keywords right: there may not be many people searching this niche just yet, but targeting the right keywords that they are looking for will give your traffic a massive boost. It’s also worth considering broader keyword reach – this is particularly important if you’re in a sub-niche, where you can collect extra traffic from the broader top-level niche.
It’s also worth using paid advertising to bring in yet more visitors. Over time, your goal is to create a website that is a comprehensive resource for people interested in your niche, making it the default place they go for information.
It’s a tough job, but get it right, and you can enjoy a significant income, particularly if your gamble pays off and the niche explodes overnight – after all, who eve heard of fidget spinners a year ago?