It’s easy to paint marketing, especially social media marketing, as a difficult and unrewarding chore, particularly when you have what feels like 1001 other business responsibilities to juggle at the same time without having to come up with yet another interesting, witty, and effective post that attracts people to your site.
It’s easy to forget just how important keeping tabs on your online presence is when half the time it feels like there’s little more than tumbleweeds rolling on through it – but you shouldn’t dismiss it, ever.
For example, you might decide to not check anything like this anymore and instead focus on the real work. So what happens when a customer posts a less-than-positive review or post, and it garners some attention, growing into a PR disaster?
What you could have quickly poured a bucket of water over has now become an expensive, not to mention reputation-damaging nightmare. Of course, you may now think that staying on top of everything is a better idea.
But then what if your customers feel like you’re spamming them with endless posts, quotes, images and videos. These are also incredibly fatiguing for people to see, and end up damaging your brand. Same for those of you who have too many sales: don’t diminish their value by havin them all the time!
Perhaps the best thing to do is see what your closest most successful rivals are doing and emulate that. This is a no-cost strategy that you already know works, and keeps your R&D time to a minimum. Don’t copy – just emulate.
This will help you to stop making SMM mistakes and start seeing SMM success – which is all that you really need!