One of the things you will need to master if you want to be a successful marketer is building your own personal brand. You don’t need to build a brand like Nike, but building your story and trust is a powerful marketing message that lets your customers know who you are and why they should choose you over the thousands of other marketers out there.
First things first, stop hiding behind the computer. One thing that marketers with a brand are is accessible, and you’ll be able to easily ask them questions wherever they are, whether IRL or on social media – and not just a fake you, but the real you. People can spot a fake a mile off, but they know a genuine person when they can communicate with them and trust them to answer their questions.
Of course, this means you also need to know your niche inside out – there’s no way around this. You can’t just pretend to be an expert on your niche. Take golf; there are a lot of terms, lots of history and lots of facts: fans want answers to questions, and as a brand and niche expert, you should have the answers ready to give.
One great way to do this is to become a source of breaking news and relevant information. People don’t necessarily care about old news – and in marketing, the landscape is constantly changing. Having the latest news available on your channel makes you a regular destination, trusted resource and powerful brand for people in your niche.
You can start implementing all of these today – remember, marketing isn’t a “get rich quick” game, but a marathon where you build up a truly sustainable business, and branding is one area you want to get right the first time and keep improving on.