One of the best things you can do to instantly build credibility, authority, and trust over on Twitter is to get that little blue verification badge. It’s an official sign that you’re an influential person in your niche, and people trust it – and up to 85% of consumers only buy from brands they trust.
Of course, it’s not easy to get this badge. Wanting it isn’t enough, and you’ll need to fulfill at least the following six steps to maximize your chances. Some of these are easy – for example, if you’re linked with other verified accounts, add them to your bio – it counts as a positive connection.
You will also need to post high quality content and be active. Twitter wants verified accounts to be useful, rather than dead or spammy. It’s vital that you ensure you’re doing a great job on this front. You’ll also want a high-quality image as your profile pic to maximize your looks.
Going back to your bio, you’ll want to maximize its information – include your website to legitimize who you say you are, and help Twitter checkers to see that you are a genuine person who has a lot to offer the community. You’ll also want to showcase your personality and what you do and nail down your target audience – it’s a tall order in so few characters, but it pays dividends. Don’t forget to be honest with your location!
Finally, make a solid case for yourself. How does your brand add value to Twitter and its users? How are you helping people in your niche, and why should you be considered a person of public interest? Be sure to answer these questions honestly.
You can try once a month with no penalties – but I advise getting all your ducks in a row first to maximize your chances while minimizing frustration!