This is one of the big questions out there – and it’s easy to see why. There are so many networks out there that being active on all of them could easily swallow up your valuable time – yet some are better than others when it comes to leads, particularly for certain kinds of business. Here is a quick guide to which to choose for yours.
LinkedIn is a B2B professional network that’s ideal for professional marketers with professional products. People here are looking for solutions that save them time and money, and will listen if you have that.
YouTube is a great site to start building a brand, and it’s largely underused even in this age of video marketing. This is a fantastic place to get reach and start sharing far and wide for huge traffic to your website.
Twitter’s nature makes it great to research products as well as get your finger on the pulse. It needs regular watering and monitoring, but the results can really pay off, particularly for brand management.
Facebook is the granddaddy and the biggest of all the social media sites with a huge 2bn userbase. Its sophisticated marketing and advertising also makes it a great choice for your social media “home page”. This is essential, and should be your first social media presence.
Instagram and Pinterest are primarily image-focused sites, but are fantastic places to raise your brand awareness. Pinterest is dominated by women, making it a great place for those of you in feminine niches, while Instagram continues to storm up in prominence.
It’s worth trying to build a presence on all these sites, but if you can’t, Facebook and YouTube plus one more site – Twitter, for example – is a solid strategy. You can also consider hiring a dedicated professional to help.