When Mark Zuckerberg gets “obsessed” with stuff, it’s probably time for the rest of us to sit up and take notice. The launch of Facebook Live and Instagram provided compelling evidence to this, as did Twitter’s introduction of Periscope a little later.
Now, it’s pretty clear that live video is the success that the social media giants hoped it would be and multiple brands are jumping on the bandwagon, it’s pretty clear that this is the future of successful marketing. A survey from Livestream shows that 80% of people prefer video to more static post updates, and it’s clear to see why: live video is accessible and fun, yet easy to consume.
What’s more, thanks to smartphones, anyone can make a video from anywhere and upload it in real time, creating a personalized video that somehow feels more real. Who really feels a true connection with a glossy video that cost millions to make, when a much closer sense of community can be felt from a down and dirty rough video that feels more intimate?
Throw in the fact that it feels so interactive through answering comments, and you’ve got great communication added to the mix, adding a sense of urgency that you can’t get anywhere else. This is a one-time deal only for real… you can skip on this, but it’s live. Miss it, and it’s gone.
There are so many ways you can leverage video that it would be impossible to show you how in this one post – but if you can use this marketing voodoo right, you’ll see significant growth and benefits to your business. Start today!