Marketing is a tricky beast to master, especially with all the new trends constantly coming and going. The rate of change has never been quite so fast as it has today – and for many, that means that some marketing techniques are going the way of the dinosaur and dodo.
But what are they? We take a look into our crystal ball at some of the most overused, yet under-performing trends of today and see whether they’ll still be as popular in 2018 for your goals of getting brand awareness, grabbing leads, and building your profits.
First off is eBooks. Once a huge deal, these are slowly falling out of favor due to saturation. Let’s face it – everybody has an eBook out theses days! Don’t throw yours out, but consider leveraging more trendy marketing techniques like quizzes and surveys instead; turns out people LOVE interactivity.
Unpersonalized drip campaigns are also up against the wall – the spam wall, that is. In an age where personalization is key, this is a waste of time and money. You would do much better to focus on personalized emails tailor made to your demographic instead.
Quality, not quantity, is also the them of content marketing. The days when you could throw up acres of blogspam and get rewarded are long gone: now you need high quality, helpful content. Humans can spot a poorly-written article, and search engines are getting better at also detecting it.
Marketing is always changing, but one thing that will never change is that the quality of your research and the output you give is the most important factor in getting a good result. Stick to the trends with this core goal in mind, and you’ll be surfing the 2018 marketing wave like a boss!