A lot of companies manage to continue operation without actually being profitable. A lot of companies manage to continue operation without being profitable while a number of freelancers and even very core employees know nothing about it.

But very few companies deliberately choose to set as their public face in part of the numinous field in which they operate a substandard form of presentation. They most certainly don't make that the locus of informing other people in whatever community about someone they think is a bad actor. And on top of that, they most certainly don't make the ostensible information about someone they think is a bad actor not actually present on the site after they specifically linked to it.

So, you'll forgive me, if I don't come along on your unsupported fantasy about whether they are profitable or not. I am way too familiar with how borderline companies can present themselves both internally and externally as profit-centers without being anywhere near that.

The marketplace is comprised of millions of people who have subjective values – most of whom have no experience in any field that you would care to name. Their subjective values are shaped by what they can perceive, and while it would be a fools errand to try and speak for all of them, it's certainly possible to speak for an educated portion of the market space.

So when I say something looks particularly bad, that means that it looks particularly bad to a skilled and experienced part of the market. If that is strangely threatening to you, if that makes you uncomfortable – then good. There's potential for you to become part of that skilled and experienced part of the market.

The presence that Core Media has as part of this particular public showing doesn't create a feeling of a company which is doing well. It reads a lot like misplaced ego. The corporate presence reads like a shack shop that thinks it's uptown. These are not good traits.

If you have a problem with that, perhaps you should take it up with them.