Yes i like the stock twitter.
They have a product that's really unique. The difference between other social media is that twitter acts more like a news website. You couldn't compare it to Linkedin, Facebook, Instagram or the other website's. They are all market leader in their specific niche.
I also like social media because these types of business have a network effect. I'ts hard for competitors to take their market share away.
The most difficult thing about twitter seems to be monetizing it. Twitter itself is free to use so they have to get income in other ways. Advertising is probably the best way because they have a good user base. That's actually one of the problems that snapchat has, most people who use snap are children so advertising is cheap. On twitter most people are grown ups and also business minded people, that's a public which is worth more to advertise to.
Twitter needs to come up with a good engine where advertisers can target their audience. Google and Facebook are very good in this. You can specify what audience you want to show your advertisements to, which make the conversions very high. That's why businesses love Fb and Google, unlike traditional media it's more efficiënt to do advertising. Big data and artificial intelligence play a big role, ads will become smarter in the future to a point where they can predict what you are going to buy.
Ever noticed when you view a product you get shown some ads later on by google?That's because their algorithms know you're interested in the product.
