HOW TO SELL YOUR TRADEMARK
After you have been able to discover your TRADEMARK this is the next level you get, how you package it, make people know about it and then make money out of it. In this level there are different stages you go through in order for you to stand out among the rest in your area of specialization
The stages are;
- Branding stage.
- Awareness creation stage.
- Marketing stage.
BRANDING STAGE
THESE ARE THE STEPS YOU TAKE TO BRAND YOUR TRADEMARK.
Giving it a brand name; having a brand name is a very essential part to play in branding your self, in this stage you are expected to give a name that will represent your trademark and people will identify with the name as it will represent what you do.
Registering the name; which ever name you come up with is necessary that you register the name with the cooperate affairs commission (CAC) in other for you to have the soul right to be able to work freely with the fear of loosing the soul right to another person.
Creating a vision and a mission statement; this plays a vital role in the branding your trademark process, it ensures that as you make progress in what ever you are doing you stay on track and you know where you are heading. What they mean is that 1. Vision statement is putting down your aims, aspiration and where you would want to be in future in writing while the mission statement is the process, the how and the necessary implementation you need in other to make the brand stand out among the rest.
Giving it a slogan; A slogan is a word or phrase that is easy to remember used for adverts that symbolizes what a brand stands for.
Defining your specialization; you must be able to make the world know what it is you do as simple as possible
AWARENESS CREATION;
This is the stage were you let people know about what you have to offer and what they stand to gain, all of this can be done through these medium.
Media; This is the most lucrative medium of publicizing your trademark as it is also the most expensive, this medium comprises of the television, radio, news papers
Prints; This medium is next to the media In terms of the expensive nature in this medium the following comes to mind, posters, banners, hand bills, calendars,
Man to Man; This is my best medium of awareness creation as it will cost you almost no money but just your intellect and your level of rapore. It has to do with you letting you living your unique mark on one person letting him/her feel the impact and then that one person takes the message to three others then the three other people doubles the number before you know it the hole community knows about you.
Internet; This as you all know is the most modern medium of awareness creation it cost a little amount of money in the internet, there is a saying that publicity is free. all you pay for is an access to the internet as there are free publicity sites like. Facebook, twitter, youtube, google, yahoo so many to mention but I will live you with this few.
MARKETING STAGE
Word of mount marketing; This form of marketing helps you sell yourself by your self, it has to do with you being able to make an intelligent presentation on your trademark directly to the people who want to buy into what you have to offer.
Agent marketing; This has to do with you living the business of marketing to the so called professionals known as marketing their marketing is based on commissions or percentages.
THE TRADE SECRET OF SELLING YOUR TRADEMARK
A saying from zig ziglar the best way to get riches is to help others get riches just as it is been said the best way to get is to give and the best way to learn is to teach. With all of these it is obvious that there is a sacrifice you pay for every good thing you get from life. How ever the trade secrete of selling your trademark is that you solve the problem which you are called to solve and as the world would have it the richest people in the world solve the greatest problems in the world. so we would have it keep solving problems in your fields but remember the more important your solution to the problems in the world the more money you make for it.
80=20percent FORMULAE
It is often said that 20percent of the people in the world make 80percent of the money in the world while 80percent of the people in the world make the remaining 20percent. There is only a very small door in a thick fenced wall separating the rich and the poor so it takes the extra ordinary to get you through. So what do you do, It is simple practice makes perfect remember so, after you have chosen your purpose start up and put in constant an consistent practice like making it an every day practice and you see that one day in not too long a time you will do the extra ordinary for example micheal Jordan(great basket baller) he would trow his basketball into the net 500 times before leaving his house every day now are still surprise at the wonder he did in his reign and also for music lovers micheal Jackson are you also surprise at the dance steps uses on stage u shouldn't because he spends 12 hours every day practicing no wonder he was the worlds greatest now you see you can be among the 20 percent that rule the world you must remember practice makes perfect.
THE 10% RULE
If have a project of a N100,000 to carry out and I need investors first I must have my 10%(10000) in cash before calculating other ways I am contributing like ideas, been the owner of the initiative etc. if you do not have the 10% on you it will get very frustrating and you may not be able to secure your idea or initiative as it can easily be taking away from you. The message I am trying to give you here is that if you have an idea, a dream, an initiative that you are pursuing you should not put all your hope there as it gets very frustrating the bigger the dream, idea or project the bigger the frustration so to avoid this you must have something else you do that gives you money before you forfeit the dream and forget it totally this is a message for those of u with talents dreams and what have you, just like some musicians who live music because of no money just because they did not know the rules.