I believe life is a series of near misses. A lot of what we ascribe to luck is not luck at all. It's seizing the day and accepting responsibility for your future. It's seeing what other people don't see and pursuing that vision.
-Howard Schultz-
Starbucks sell more than a coffee. Howard saw the potential that a coffeehouse chain can be a experience provider. He seized the opportunity that other people don't see and lead Starbucks to the main representative of the coffee brand in the world.