In running a business, of course there are some important points that must be applied apart from the quality and service of the product itself, namely 'Marketing'. Techniques and skills in a marketing may be said to be the key to the success of selling a product after you make sure your product is of good quality, create a good marketing technique supported by an effective marketing strategy.

In addition, market segmentation is also one of the most important elements in a marketing strategy that you will undertake (even too important). Well, I will try to explain with a simple language and easy to understand what is market segmentation. "Market segmentation is a method of how to view markets creatively." You are still confused with the understanding of market segmentation above? You see, one of the effects if you do not know who the right market segmentation for your product is what you will do and how much marketing expense will be in vain, even if your product is unique and valuable.

The easiest example of market segmentation is that you sell a BMW car (product) with a price of 750 million (price) then you sell to a beggar (targeting & segmentation). Although BMW you have discounted crazy to 75% (promotion), the beggar will not buy. Why? Because it was not her need. Different if you sell to the market segmentation of luxury car lovers, will be another result.

5 Marketing Strategy
Here are 5 marketing strategies to increase sales:

Get to Know Your Customers

'Customer is King' The term is true, the King is very happy if it is served well. He is happy if his servants know what he wants. Moreover, if the King has not expressed his wishes, the servants have provided it. The question is, how can we provide good service? Get to Know Your Customers. Look at the King's servants who are very careful in observing the behavior of the King. They know the King's traits when drowsy, the King's sign when he is hungry, etc., so that he can serve on the basis of his observational data and result in a more intimate service. That should be an entrepreneur, they should be able to read their customers' profiles. Then provide services that match their respective profiles. Believe me, your customers will be much more loyal to you.

Choose a Strategic Location

An important factor in other marketing strategies is the matter of site selection. You notice that outlets or bakeries Holland Bakery are always on busy roads where traffic is passing by people is very high. That is their strategy in targeting potential customers. So, try to choose the right location, strategic, so that your business opportunity to be accessed by customers more open.

Using Internet Marketing

One marketing strategy that is being intensively conducted is internet marketing. By displaying your business products on social networking sites, then you can find out how consumers taste and what they need. More and more activity of buying and selling through online shop more rampant done. Consumers tend to want to shop in a more private space and avoid crowds. The Internet opens a wide door for you to innovate. You can display your business products on websites, blogs, facebooks, and other sites, by installing photographs that can attract consumers. By using internet marketing, you can also interact directly with consumers without being limited space and time with its own convenience to customers.

Do Promotion

In order to recognize products can also be done actively and continuously a company participated in Exhibition and Exhibition Events throughout the Territory of Indonesia with the purpose of this activity proved to increase trust and confidence of society to the existence of the company itself. Do promotions regularly even as small - small promotions because with the promotion of sales will occur in creative ways so that customers do not feel bored. For example, whenever traveling, bring a brochure, pamphlet or leaflet containing your business products to share with colleagues, or you can distribute the flyer in public. With such efforts, by itself you will find customers who need the products you offer. Do not forget the greatness of word-of-mouth publicity, the power of promotion from mouth to mouth is indeed a miracle because it can spread and capture customers to many times. Therefore, prepare yourself to make customers more comfortable doing business with you. Customers who are satisfied with your product will be loyal customers who can attract new customers. With the promotion of the customer will know your realization even though you are new or the location of your shop somewhat grimy.

Establish Customer Relationships

In today's technology era, where customers are no longer just related to the company but also with other fellow customers. A disappointed customer can easily express his disappointment through writing on the blog or through social media which of course will quickly spread and seen by customers and other prospective customers, this is certainly very detrimental to the company. A good image that has been inherent for many years in a company may suddenly become very bad because it is damaged by things that might be considered trivial company. Therefore, usually some big companies make this a top priority. Then, create a customer database, enter important data along with the progress achieved, contact them regularly listen and pay attention to customer needs, and inform customers about ongoing product promos and provide the best support. Establishing a good relationship with the consumer is the last key that you need to grasp in order to achieve success in doing business.
that's some tips or planning in marketing a product. Hopefully we are smarter again, especially for the author himself. so much and thank you.