SIDE NOTE: The more you know
I was not interested in Pokemon GO; however, the below info changed my thinking on how this may be used.
Pokémon Go is just the first step in what many expect to be a trend toward augmented reality games. The marketing firm Slant recently surveyed Pokémon Go players. These are some findings:
The average age of players is 29.
59 percent of players are men.
Average household income tops $52,000.
Prime time for Pokémon is weekday evenings and weekend afternoons.
71 percent of players have visited businesses because they were near PokeStops or Gyms.
68 percent have visited businesses because of lures at those locations.
56 percent reported visiting local businesses more than national chains.
Among those who made purchases at businesses they were lured to while playing Pokémon Go, the average spend was $11.30.