Smartphones are everywhere these days. And they just keep getting bigger. The screens on today’s smartphones are almost twice the size of the original iPhones. And the resolution has just gotten clearer. With better screens in our pockets and faster network speeds, it’s no surprise that video is more popular than ever. YouTube users watch hundreds of millions of hours of video content every day. Half of this traffic is from mobile users. Video has never been hotter. If your business isn’t using video content, you might get drowned out among your competitors. In this article, we’ll look through the five best ways to use video content to increase your business’s reach. Creating a professional quality video used to be more expensive than many small businesses could afford. But thanks to the constantly-improving cameras and the availability of free video editing software,
1. Introduce yourself
You know the saying: you are your business. And customers love getting to know the men and women behind the brands they are buying from. A marketing video can be a great way for your customers to put a face to your company and give your brand a personality. Videos help increase brand recall like no other media can. Think of all the brands you know because of their television commercials, even though you’ve never bought anything from them. When customers know a brand, they feel more confident buying from them. Using videos is a great way to instill that confidence.
2. Product demonstrations
When a customer considers buying a product, one of the first things they do is go to YouTube to find product demonstration videos. When they see how a product works, they are far more likely to buy that product over a competitor. If your company isn’t posting product demonstrations but your competitors are, you’re going to miss out on customers.
3. Give updates
How does your company announce news to its customers? Newsletters have long been a favorite standby, but the average internet user is reading less and less. Instead, film a short video about any company news. Share it on your social media pages. You can even embed it in your email. This will get information to your customers quickly and effectively.
4. Create buzz
Not every video has to have a direct purpose. Many of the top companies create content that is maybe only barely related to their products. Create a video blog to check in with your customers. Post a video of your staff having some fun. If you post an entertaining video, it doesn’t matter what your product is: people are going to remember your company. For example: look at almost any Super Bowl commercial ever. A good video can create buzz for your company, which will create brand recognition.
5. Video Brochures
The internet has changed the way we think about media. For years, businesses have used their websites as digital versions of their brochures. Their pages would feature large blocks of text with an occasional picture thrown in. But now, the game has changed. More and more companies are using video brochures to attract their customers’ attention. Video brochures are sophisticated, informative, and a great way to communicate legitimacy to your customers.
Conclusion
If your company isn’t using video yet, what are you waiting for? Take out that smartphone and film something. Your business will thank you.