Last time we looked at upselling as a means to enable the same customer to buy more from us.
Now lets look at some of the things that customers typically would be willing to pay more for or purchase in addition to what they are already buying.
Customers don't just buy more because we suggest it. They want something more than simply the original product
Customers appreciate and pay for:
- Time savings
- Monetary savings
- Quantity based savings
- Quality
- Good service
- Positive relationships
- Speed
- Reliability
- Beauty
- Reputation
We need to carefully look at each aspect of our current product and service offering and see how many variations we can create with the above preferences in mind.
These variations should then be refined packaged and offered to customers to determine which are popular and add value to our business.