This is a question we should ask ourselves regularly.
In seeking to understand and meet our customers needs we should constantly be analyzing who our customer is.
Some area we should regularly unpack and seek to quantify are:
1.Demographics
- age
- gender
- marital status
- occupation
- income level
- ethnicity
- etc.
2.Organizational - Public or private sector
- trade or proffesional
- wholesale or retail
- etc.
3.Geographic - location
- population dencity
- area generalized attributes
- etc.
4.Psychographic - personality
- lifestyle
- interests
- attitudes
- opinions
- etc.
5.Behavioural - buying preferences
- brand loyalty
- benefit peferences
-etc.
As we constantly seek to understand more about our customers we will be better able to detect and adapt our offering to their changing needs. This will make it more likely that we will remain relevant in a changing environment and will also make it easier to discover new services and products we can offer to our customers. As we understand our customers better we will also be able to produce more accurate messaging, experiences and render more relevant support.