Giving Your Best Stuff Away For Free

The world is becoming increasingly more competitive. More and more people are circulating in ever-shrinking circles. It is getting more and more expensive to attract new eyeballs to your products and services.

So what do you do to stand out in a marketplace like this?

I think we are going to see more and more entrepreneurs starting to give away some of their best products or services. The very stock that generated bread-and-butter income before will be sacrificed to bring in new eyeballs. New customers.

Why would you give away your best stuff for free?

Simply because there is little better (content) marketing than giving away stuff for free that your competitors are charging for! You will have 100's if not 1,000's+ of new prospects visiting your site to access your free products. Those very customers whose doors you might have been trying to beat down before will now be beating down yours!

Neil Patel (famed internet marketing guru) has talked about this very marketing phenomenon. He claims to be spending huge chunks of cash every month building new online tools to "give away". He is also acquiring (struggling) online businesses to "freemium" their business models.

So you might be thinking: okay, I can see a bunch more prospects now visiting my business but why in the heck would I allow this pillaging of my company jewels?!

The trick will be in the upsell. This is where you will need to be able to make your money.

There is nothing new in "upsells" - where you purchase one item and then the vendor offers another juicy item that was slightly more expensive than the last and then another, and so on - but the difference here is the value of the initial freebie.

What used to be very low-cost upfront "give-aways" will now start to become highly valuable products and services. All in the hope or expectation that the customer will become hooked into your business (and so will eventually reach for their wallet!).

The upfront investment required of entrepreneurs to acquire new customers is about to skyrocket. And therefore, the calculations of the "lifetime value of a customer" will never be as important. Make sure you have your upsells at the ready!