Once upon a time in a village,a man appeared ans announced to the villagers that he would buy monkeys at 10$.The villagers seeing there were many monkeys around, went out to the forest and started catching them.'
The man bought thousands of monkeys at 10$ and supply started diminish, the villagers stopped their effort. He further announced that he would now buy at 20$. This renewed the effort of the villagers and they stared Catching monkeys again.
Soon the supply diminished even further and people started going back to their farms. The offer rate increased to 25$ and the supply of monkeys become so little that it was an effort to even see a monkey, let alone caught it! The man now announced that he would buy the monkeys at 50$! However, since he had go to the city on some business, his assistant would now buy on behalf of him.
In the absence of the man, the assistant told the villagers "Look at all these monkeys in the big cage that he man has collected. I will sell them to you at 35$ and when the man returns from the city, you can sell it to him for 50$."
The villagers squeezed up with all their savings and bought all the monkeys. Then they never saw the man and his assistant,only monkeys everywhere!!!
The thinking is : Business is like riding a bicycle--either keep moving or fall down. You are either going out of business.