With all of the accessibility in modern technology such as smart phones, computers, and tablets and the ease of use of many web development and social networking platforms such as Facebook, Linkdin, Twitter, Instagram, etc. it is easy to get lost in the mix of small business out there. And it is easy to see that for some people it can be hard to figure out how to go about branding yourself. However, establishing and maintaining a strong web presence can be integral to growing your business, whether you are a hairdresser, tattoo artist, or just a guy who removes animal waste from people’s back yards. So here is a personal branding strategy complete with personal branding tips for you to get yourself up and on the web.
PERSONAL BRANDING TIPS
Step one is to start small. Make an email and a business profile for yourself one the social networking site that best fits your needs. Start with just one. It can be overwhelming to think to yourself “how do I do all of this.” So start somewhere and start small. Once you have set up the email, and I say to do that first because everyone will ask that you create an email, sign up for a social networking service.
Second take pictures of your work. If you mow lawns take a picture of your self in a yard you have serviced, if you are carpenter show us someone s cabinets you have finished. Pictures are an integral way of building a certain level of brand familiarity on the web and will make customers more secure in contacting you to do the work they need done. If you have access take video. If not don’t go crazy a simple cell phone camera will do. This is an integral step in branding yourself. Now upload the pictures to you social media profile. This way people can see them. Now that you have a functioning social network profile that displays your work and has a way for customers to contact you as well you may want to use a service with templates to make your own simple webpage, although this isn’t always necessary.
The third and final of the personal branding tips is to get out there and make sure people see your site. Doing this is real similar to how a wild fire starts small with just one match and then spreads large and far. Send the link to a couple of your friends, have business cards made with your profiles url on them and hand them out to pre-existing customers, and ask that if they like your work they might refer you to their friends. Once you show this to a couple of people you will see how the momentum begins to build on its own and your social networking page fill go from having 15 followers to 50 to 500 to possibly even thousands in no time.
The most important thing is that you follow these personal branding tips and in no time your business will grow and you, like so many others will be reaping the rewards of using the web for marketing.
http://www.startuptalky.com/learning/8-tips-to-build-personal-brand/
https://newoldstamp.com/blog/be-an-expert-10-tips-to-create-an-awesome-personal-brand/
