Facebook Wi-Fi is exciting initiative that local business owners can use to grow their business and increase engagements and check ins. If you have a business and customers spend some time on your establishment then you may be interested in this feature. Examples of such businesses include hair salons, dentists, restaurants, bars etc.
HOW FACEBOOK WIFI WORKS
Facebook WiFi allows customers to quickly and simply access free internet by selecting the business’ Wi-Fi access from their connections list. No passwords or security codes are required. With just one click, your customers can check in to your business’ Facebook page in order to gain access to the internet. Note that after they check-in, the customers can browse any website and are not restricted to Facebook only.
When people check-in to your page, it sends an automatic notification to their friends which includes your business name and address, which means you are reaching new potential customers through the best possible avenue – their friends and family. After checking in, people will also be able to like and engage with your Facebook page before continuing to browse.
HOW DOES YOUR BUSINESS BENEFIT FROM FACEBOOK WIFI?
There are many benefits of providing free WiFi for your customers.
You will get an increased number of check-ins and this increases your ranking on ‘Nearby places’ on the Facebook app.
You will get more reviews for your business and this helps your page rank higher as well
Check-ins are like word of mouth recommendation and are very powerful. For example the friends of your customers may be in the vicinity and they can visit to see your customer and this increases the likelihood of them giving you business in the future.
It’s a great way to stand out from your competitors. Customers will be more likely to choose you over your competitor who does not have free WiFi.
You can even encourage your customers to have a Facebook live video. For example, if you run a salon you can have the video live as you perform a manicure on a client. If you have a restaurant you may ask customers to show their friends the meal on live video. The good thing about Facebook live video is that all the friends of your customer will get a notification to see the video and this will increase your reach by a massive percentage. You can even ask your customer to leave a testimonial video if they are ok with and you can put the video on your website and your Facebook page (you have to ask for permission, of course).
As you can see, all these are amazing benefits and can push your business forward. You would need to look at the costs of WiFi and the potential return on investment (ROI).
Note the Facebook WiFi feature is free.
HOW DO YOU GET IT FOR YOUR BUSINESS?
You need Facebook page for your business with an address. You will also need a wireless router that supports Facebook Wi-Fi (a NETGEAR R6300 Smart WiFi router, Cisco ISR G2 and ASR 1000 Series routers, or Meraki wireless products). You can learn more on this link https://www.facebook.com/business/a/facebook-wifi/businessowner