E-mail marketing is one form of business that can be used by both existing business owners and can be a business in its own right. If used effectively, it can be a cost-effective marketing method that has a low Cost Per Acquisition(CPA) cost as compared to other advertising models, like Facebook ads.
WHAT IS EMAIL MARKETING?
Email marketing is the use of email to promote products and/or services and to develop relationships with existing and potential customers and/or clients. Email marketing is one segment of internet marketing and chances are, you have probably participated in e-mail marketing as a receiver.
WHO CAN USE EMAIL MARKETING?
Email marketing can be used by existing businesses and can also be used by people seeking to start their own online business.Existing businesses can use email marketing to keep in touch with the clients before and after a sale. For example, after a customer buys, a clothes shop can later send that customer an email alerting him of an on-going sale. Email marketing can also be used to provide after sales services and feedback from customers, all at no additional cost.
A business can also keep in touch with prospective customers and persuade them to buy through the use of a series of emails loaded with useful information.People seeking to start their own online businesses can use email marketing in conjunction with other models of making money online like affiliate marketing. One can build an email list and send marketing emails to subscribers and make money when they buy using the links. Email lists can also be ‘hired out’ at a fee.
HOW DO YOU BUILD THE LIST?
Businesses can build their lists by politely asking their customers to share their e-mail when they make a purchase or enquiry. Affiliates can create a give-away, like an e-book, in exchange for the e-mail.
HOW DO YOU MANAGE THE LIST?
You can’t use your email list with your usual email service provider like Gmail. You need special services for that. These services will allow you to manage your list and send one email to all subscribers on your list at once (even a million e-mail addresses!). Below are some links to a few such service providers and you can create YOUR free accounts and see how email marketing works.
Get Response👈this link will take you to a very popular email service provider. They are used by many top email marketers in the world. They offer a FREE trial and they also provide you with free email marketing course when you sign up. You are taught how to build your list and how to keep your subscribers engaged. You will also get email templates which you can use in your campaigns. You also have access to a very response live chat that will assist you should you have any queries. All in all, they provide all the tools that a beginner needs to enter the world of email marketing.
Mailer👈 this service provider has a forever free plan as long as you have less than 1000 subscribers. Its perfect for the new beginner who needs time to get used to email marketing. Follow the link to register your free account.
You can open your free accounts on both links and have a feel of both platforms.
ADVANTAGES OF EMAIL MARKETING
- Email marketing can be personalised (Particular groups of customers can be targeted or even individuals.)
- Emailing is an inexpensive way to advertise your company and its products and/or services compared to many other types of marketing. It's also extremely easy to set up and track an email marketing campaign, making it a very accessible type of marketing for small businesses.
- It can be used with other business models both online and offline.
So what are you waiting for? Start building your email list today!
