Knowing Your Customers, Owning Your Dream Company- The Shoppers Psychology
A good knowledge of the way the minds of your customers work, concerning how they go about making purchase decisions and those factors that influence their shopping behaviours, can give a huge advantage to your company.
The Nicosia Model operates in four steps. First is the attitude formation process, then comes the evaluation stage, and finally, the customer behaviour feedback. Basically, this model helps you to understand the way your customers think and how they make their decisions.
Consequently, this knowledge would equip you with strategies to put in place, so as to provide the best shopping experience for your customers.
Research has shown that generally, people are more attracted by things they see, compared to things they read and hear, as the former has the tendency to remain in the human's mind for a while longer. Scientist say the human brain processes visuals about 60k times faster than texts and 90% of information sent to the brain, are visuals. In fact, it goes further than that.
Did you know that colors, music, smell, signage and more are examples of things you could use to build a memorable customer experience for your patronizers? Well, there is that! For example, colors are used to market certain products, like pink for beauty products and black for luxury products. Certain colors are also directed at certain types of shoppers. There is the teal or navy blue for shoppers on a budget and red for your unconscious, impulsive buyers.
Another way you can appeal to your customers is by owning your own mobile app. You might already have a website and a good offline store, but launching an app is taking a very reasonably huge step further. Your customers get to shop from the comfort of their own homes, so basically, the thought of going through the stress of getting up, dressing up, driving all the way out and standing in queues can as well be forgotten. Major problem solved, you are welcome.
A good percentage of online shoppers consider price tags, shipping costs, discount offers, flexibility of return policies, brand rep, varieties available and a few others. It also helps a great deal if your app is thoroughly mobile-friendly as it guarantees easy access by massive audience.
Impressionable website designs and visuals are also very encouraging. What's even better is when the shopping speed is awesome. Then, there is also the possibility of shoppers having access to products reviews and ratings. They also get to have so many options at a cursory glance.
Three ways mobile apps can help your business include
Boosting Your Brand:
Your company's logo or slogan which appear on mobile screens get etched in the memory of viewers. This aids quick recollection and referral, whenever the need arises. It increases your company's recognition and generally improves corporate branding and overall brand reputation.Improve Customer Service Experience:
An app affords your customers access to products and services anytime they want, whether on the sea, land or air. Especially when your app contains a feature through which they can reach you, 24/7 without having to go through helplines on your websites.Act As A Marketing Tool:
Your mobile app can act as a great marketing tool. How? Well, you can easily integrate features which will help your shoppers connect to their various social media accounts. With a single tap, your app and customers' shopping experience can be shared with friends and family, thereby granting you better exposure and publicity. This would no doubt, lead to a larger customer base and subsequently, more income.
Well, there you have it. All you need to make your business into you dream company!