The power of quality and stunning product design should never be underestimated because it is so powerful and can greatly shoot up a business growth in no time. There is a popular saying that people should not judge things because of looks but rather it is all about the contents… yes this is true because at the end of the day, all that matters is the quality of the products itself because it is all about functionality. The main and primary purpose of a car is to take a person from point “A” to point “B”… the looks and design of the car is secondary. However, it is important to know that, there are products that the usability is heavily influenced by the visual design, which falls into the category of user experience… but that is a topic for another day. Yes while the product design is somewhat secondary, it is a huge driving factor as to why anyone would purchase the product in the first place.
People are drawn by what they see… quality comes into play when the person becomes a user of the product… the human eyes can only see so much but there are things that you can’t tell just by looking at it. When a customer goes to buy a product, the first thing that attracts the customer is the design of the product before the customer would start looking out for other features and qualities of the product. For me, the design of the product is key for me to making any buying decision. Except in certain cases where the design doesn’t even matter at all because there are situations where you don’t really care how the product looks but only concerned by how it functions. For example, no one really cares how a hanger looks, as far as it is able to do its job, then it is fine.
Also, it is important to know that no one will come back to buy a product that has a quality product design but a crappy product itself… this is because a lot of businesses are taking advantage of this psychological strategy to make money… these businesses would try to focus more on the design because it is a lot cheaper to come up with stunning designs especially in this era of 3d computer design and advanced technologies, businesses can product stunning designs at low cost compared to the quality of the product itself.
Now because customers are easily drawn to products that look stunning, they end up purchasing these products and later find out that they are poorly made or are not durable. We see this a lot in the marketplace. Nonetheless… no matter how great the product is, if the design isn’t good enough, then not many people will want to buy it. People like to get satisfaction when they buy something with their hard earned money… and in my opinion, the look of the product is part of the satisfaction and experience. Yes there are products that focus more on durability and performance, yes they make lots of sales, but if you look at such products, there aren’t setting the place wild with crazy sales and more of niche sales. I will round up by saying, the looks and design of the product would attract the customers, but it is the quality that would keep the customers and turn them into recurring customers.