My favorite fruit is grapes. Because with grapes, you always get another chance. 'Cause, you know, if you have a crappy apple or a peach, you're stuck with that crappy piece of fruit. But if you have a crappy grape, no problem - just move on to the next. 'Grapes: The Fruit of Hope.'I do think there is a lot of potential if you have a compelling product and people are willing to pay a premium for that. I think that is what Apple has shown. You can buy a much cheaper cell phone or laptop, but Apple's product is so much better than the alternative, and people are willing to pay that premium.".